[Biocorba-l] Jonathan Parr presents www.libeldefense.com

[Tommy Lee]

www.libeldefense.com


*Online usage profiling* - There are now new software tools that allow users
to provide detailed feedback to Web site teams as they use a Web site to do
typical tasks. These services works by having a panel of users doing real
tasks on your Web site, or your competitors' Web site. As the users work
with the site, the software tracks the pages they view, how long they are on
the page, and their written feedback and comments they provide. With this
resource, the team now has detailed information on what pages are actually
used by users to accomplish tasks. They can see if users scroll to look over
the page or not, and what the user feedback and reactions are as they use
the pages across the site. This information is available in online
interactive reports available to the Web site team. The big advantages here
is the Web site team is collecting detailed usage information as people
really use the Web site from their home or office, where they are normally
using the Internet. As you get 8 to 15 users doing the tasks you will
quickly see what areas are frustrating for them and what areas are working
well. This can quickly help a team zoom in on the areas that are most
important. What is of particular value is that this approach allows the Web
site team to gain insights on what users like or do not like, as well as why
they will or will not use the site again. Also, this process has been
developed specifically for the fast response and turnaround needed for
today's Web sites. Web sites can now include direct user feedback in a
continual process of improving the Web site effectiveness and ease of use.
The time frame for doing this type of usability testing is typically 2 to 3
days and costs start at about $3,500. As the Web site is improved, tests can
easily be re-run to track improvements. Two companies that provide this new
testing service are SiteUsers.com <http://siteusers.com/> and Vivadence.



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